DATA ANALYTICS
Allowing you to enhance your operations, customer interaction, profitability and brand image by understanding various patterns and trends.
Data analytics is one of the biggest change driver in any business today; and it's importance is only enhanced by the ever-increasing pace of shift in consumer behaviour
Benefits of Data Analytics
Proactivity & Anticipating Needs
Organizations are increasingly under competitive pressure to not only acquire customers but also understand their customers’ needs to be able to optimize customer experience and develop longstanding relationships. By sharing their data and allowing relaxed privacy in its use, customers expect companies to know them, form relevant interactions, and provide a seamless experience across all touch points.
Mitigating Risk & Fraud
Security and fraud analytics aims to protect all physical, financial and intellectual assets from misuse by internal and external threats. Efficient data and analytics capabilities will deliver optimum levels of fraud prevention and overall organizational security: deterrence requires mechanisms that allow companies to quickly detect potentially fraudulent activity and anticipate future activity, as well as identifying and tracking perpetrators.
Delivering Relevant Products
Products are the life-blood of any organisation and often the largest investment companies make. The product management team’s role is to recognise trends that drive strategic roadmap for innovation, new features, and services.
Types of Data Analytics
Financial
Analyze periodic / historic data to identify anomalies, room for growth and overall performance
Human Resources
Whether your employees are functioning at their best and have their roles and responsibilities aligned with business objectives; their output and efficiency, ways to increase employee satisfaction and hence profitability
Customer
Customer retention, Customer value, customer loyalty, purchasing patterns, geographic concentration, cohorts; all are some powerful examples of customer-centric data analytics
Competitor
Analyze your competition and identify overtaking opportunities
Product
Product-line, product-type, product differentiation, product-profitability; this will help you differentiate key products from loss makers